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August 18, 2011

I love commercials. 

A good one delivers HUGE story for its length, giving us characters we are able to bond with almost instantly.

This one from State Farm makes me laugh every time I see it.  The actors are awesome, the production value looks feature-quality, and the story is, obviously, pretty damn funny.

State Farm: State of Chaos

But State Farm (well, I guess DBB/State Farm) wasn’t done impressing me. When I went to grab a link, I discovered that they’d also created a BTS companion video.

How cool is that???

State Farm: Making of State of Chaos

I like seeing excellence in places where good enough is enough to get by.


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